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Research papers

What about senior consumers?

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups. Yet what happens with our seniors?The population aged 50 plus is currently the segment experiencing the highest...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Marta Belmonte, Marta de la Cruz
Company: Ipsos MRBI
March 1, 2005
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Citation

Belmonte and de la Cruz (2005a, March 01). What about senior consumers?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-about-senior-consumers-